In this exciting subject of search engine optimization or SEO for short, new techniques and approaches are constantly being developed to assist a site in ranking higher in search results. There is one more rather new method of SEO called Cloud Stacking SEO, which has recently become popular among web pages. This is a technique of building a network of content connected to a main website, through the use of cloud services and technologies to enhance its ranking. “It is a strategy that incorporates cloud technology with integrated SEO solutions as a way of helping business organizations to thrive in a growing commercial market niche of the World Wide Web.”
In this blog, you will learn what Cloud Stacking SEO is, how it works, its advantages and disadvantages that have been observed so far and how you can use this technique to optimize your SEO strategy.
What is Cloud Stacking SEO?
Cloud Stacking SEO is a relatively recent technique that uses cloud hosting services to create a hierarchy of digital assets (domains, pages, and documents) to improve the overall SEO ranking of an initial website. The word stacking means to build the layers of content that are pointed to the major site.
Cloud Stacking involves using Google Drive, AWS, Microsoft Azure, and any other cloud-based solutions to host a network of content. These cloud properties serve as backlinks or references to the main site making the major site look more authoritative to the search engines.
The idea behind this one is that since cloud services for hosting documents, images or other kinds of files are trustworthy and reliable, search engines like Google believe cloud content is, too. Hence, the utilization of these cloud properties can assist in enhancing the believability, popularity and ranking of the website.
How Does Cloud Stacking SEO Work?
Companies take advantage of Cloud Stacking by linking the content to the main website, though each is hosted by a different cloud service. Here's how the process works:
1. Create Cloud-Based Properties
In Cloud Stacking SEO, the first process is to develop different properties in the cloud. These properties can be:
- Google Drive
- Microsoft OneDrive
- Dropbox
- Amazon S3
- Box
- Google Sites
- Google Docs, sheets, slides, as well as any other content created within Google Drive.
Such assets can be documents, presentations, spreadsheets and other types of documents that can be developed on these cloud platforms. Every cloud-based property can be a page or an asset in the stack and vice versa.
2. Optimize Cloud Content:
But, after establishing the cloud properties you are supposed to enhance the content that is stored inside these properties. Here’s how:
Content Creation: Develop great content that can be useful for the main site related to the given keyword or phrase. For instance, write blogs, and articles, develop guides and provide useful links or come up with a tutorial.
Keywords: Ensure that the content you create is keyword-specific in terms of the SEO keywords that you would wish for your site. When optimizing for these keywords, always use them on the page’s title, description, and metadata as well as within the body of the page.
Internal Linking: Within the cloud properties of the application connect the documents from the uploads of the organization and the assets. It can give its link structure and with it contribute to the creation of enhanced authority for your site.
3. Linking to the Main Website:
When your content is hosted in the cloud and fully optimized, you have to build backlinks from your main site. Every cloud property should refer to some pages on your website. The backlinks can be placed in various places, such as:
- In the content itself: Always seek to use links within the body of your work flowingly.
- In the footer or header: Always ensure you place backlinks on easily noticeable areas in each of the cloud properties you are using.
- Metadata: When updating your cloud content, possibly include references to related websites in metadata or descriptions.
By generating these backlinks, you’re, in a way, alerting search engines to the fact that the material hosted on these cloud platforms relates to the core site and is consequently authoritative.
4. Indexing Cloud Properties:
The use of cloud-based content is that it has a huge advantage in the sense it gets indexed fast by search engines. For example, if Google operates at a high trust level to services such as Google Drive, Google Sites, and Google Docs, they often quickly index content that is hosted there. What this implies is that you get your cloud properties listed and linked to your central site; thus, getting authoritative backlinks pointing to the site.
5. Stacking Layers:
The last step involves the construction of successive layers of the properties in the cloud system. The first and the most accessible layer includes such properties as Google Drive, Google Sites and others which are located at your website. The next layer can be cloud services such as Amazon S3 or OneDrive. Another great thing about each layer is that each is a distinct unit, adding another layer of credibility and backlinking to boost the SEO benefits.
Pros of Cloud Stacking SEO
Cloud Stacking SEO also has several features that are logically inherent, significant, and effective enough to substantially improve your website’s SEO.
1. Improved SEO Rankings:
This has the effect of increasing the likelihood of receiving backlinks from common sources because you are using cloud-based platforms that are recognized by search engine organizations. These backlinks prove useful by enhancing the domain authority of your website and, by extension, your search engine results positioning.
2. Fast Indexing:
As noted earlier, any content stored on cloud platforms, certainly Google-based platforms is likely to be indexed almost immediately. This means that the backlinks that are created through cloud stacking can boost the SEO of your website in a short amount of time.
3. Increased Domain Authority:
Because in the eyes of search engines cloud platforms are considered to be more reliable and trustworthy, the more web properties you create on such cloud platforms, the more boost your own website’s domain authority.
4. Cost-Effective Strategy:
Hence, Cloud Stacking SEO is a relatively cheaper method, unlike other traditional backlink building that costs a lot of time and money. Most of the cloud-based services have free versions that can be exploited to build a good cloud-stacking network.
5. Diversified Backlink Profile:
Cloud stacking enables you to build the variation of your backlink profile. It is also helpful to have organic backlinks with an equal mix from sources all over the Web. When you get backlinks from other cloud platforms, you build a variety of relevant signals pointing to your website, and the whole picture seems more credible.
6. Increased Content Reach:
Cloud platforms enable your content to be viewed and to be sent to any liking of users out there. When more Internet users view your pages, the site’s authority increases and takes on more weight in the search engine result pages for backlinks.
Risks of Cloud Stacking SEO
Like any other method, Cloud Stacking SEO has its strengths and weaknesses making it have some risk factors which may be incurred in the process of implementation.
1. Over-Optimization:
The optimization of your cloud-based content can at times entail the use of multiple keywords or links that if applied may attract attention from the search, However, developing content and backlinks should be done harmonically with nature or at least should not interfere with the natural conditions.
2. Potential for Spammy Content:
This is very dangerous as people can just create branded content in the cloud simply to have others link with them, resulting in the creation of poor content. Many websites can be banned from appearing in search engines if they contain poor or spam content. See to it that all information you develop is share-worthy, timely, and helpful data.
3. Account Suspensions
Some special tools and services help to identify those ‘bad’ accounts and some cloud platforms will suspend or ban the accounts. If the search engines or the platform of your choice marks your activities as manipulation or spam, then you are likely to lose your cloud-based properties.
4. Technical Complexity
It’s important to address that building an effective cloud stack is not a simple process, but it must be done systematically. Otherwise, it means that all your work could be in vain, and you will not achieve the intended SEO penetration.
SEO Tips on Cloud Stacking
To make the most of Cloud Stacking SEO and minimize the associated risks, here are some best practices to follow:
1. Develop High-Quality Contents That Are Most Relevant:
Cloud properties you develop should be well-optimized, fresh and unique content of value to the user. Anything you write must not be done for the purpose of placing links; instead, always ensure that you create good-quality articles/tracks that are relevant to your primary website.
2. Be Strategic with Link Placement:
Avoid over-optimization of backlinks. Place links naturally within the content and avoid creating an excessive number of links. Make sure each backlink serves a clear purpose.
3. Diversify Your Cloud Stack:
This is because you can host your content on different cloud platforms. It helps to diversify the backlink profile, and it is also critical in case one or another cloud provider is considered to be black, and all the backlinks creating the site’s ranking are penalized.
4. Monitor and Track Results:
Paying close attention to your cloud stacking performance is important and needs to be done often. Monitor the cloud properties for their indexing status, monitor backlinks for performance and track your website positioning.
5. Avoid Black-Hat Tactics:
Stay away from SEO scams. In particular, do not try to create explicit or abusive fake accounts on the cloud, as this may be punished both by classic search engines and by cloud-centred services themselves.
Conclusion
The Cloud Stacking SEO model is a relatively new concept in SEO marketing that helps marketers and website owners take advantage of existing cloud services to make SEO improvements. Many linked cloud applications and content help when linked back to your principal website to boost domain authority, optimize rankings and enhance the indexing process. However, this standard has to be done ethically and also the use of quality content and not cheap and spammed content to help in the achieving of sustainable SEO.
If done successfully, Cloud Stacking can cause a significant shift for your website’s SEO in the right direction, thus giving you that competitive advantage online.
