20 Google Website Rank Checker Tools

What Is a Website Rank Checker Tool?

You should know the role of the website rank checker tool. A website rank checker tool can either be software or a service that assists its users in determining the position of their website on the SERPs for a given keyword. All these tools not only monitor keyword positions but also give a general idea about the state of SEO for your site.

They also come with extras such as keyword research, competitor analysis, backlink analysis, site audits and more. The ultimate aim is to enable you to get the data that will help you tweak your SEO and get better results for your website.

Why Do You Need a Rank Checker Tool?

Knowing where your website stands in search rankings is crucial for several reasons:

• Performance Tracking: It can show how effectively your SEO efforts are going and which step requires improvement.


• Competitor Analysis: Rank checkers assist you in seeing the ranking and strategies of your competitors, and thereby you can follow up.


• Keyword Strategy: Using these tools you can control the effectiveness of the keywords, and using the primary material control the content.


• ROI Assessment: Since the rankings touch on the quantity and quality of traffic to your site, you can always tell whether or not your SEO marketing is producing the expected ROI.


• With that understanding of what rank checker tools are and why they are useful, we come to the part where you will find the 20 best Google website rank checker tools.

With that understanding of what rank checker tools are and why they are useful, we come to the part where you will find the 20 best Google website rank checker tools.

Google Search Console

Google Search Console (GSC) is the first and free tool available for webmasters from Google. Though it doesn’t state keyword rankings like the other rank checkers do, it gives specific information on how your site looks in the search engine. GSC represents your average position for the various searches, click-through rates, impressions and a lot of other things. It is a good place to start any SEO venture.

Key Features:

• Free and directly from Google


• It offers keyword performance, impressions, clicks, average position


• Easy-to-use interface


• Notifications for penalties and problems

SEMrush

It is an SEO tool that allows you to do numerous tasks, and one of them is a rank checker. You can also monitor the ranking of your chosen keywords for different search engines on the SEMrush interface including for Google. It also offers daily updates on the positions of the various keywords entered and has a feature to benchmark against rivals.

Key Features:

• It provides ranking histories in several places.


• A particular significance of competitor analysis and comparison


• Keyword tracking and research


• Great documentation and analysis

Ahrefs

Another widespread SEO tool is Ahrefs which provides a really good rank tracker. Ahrefs provides context for your website’s organic search performance by showing rankings for specific keywords at given intervals. Moreover, it includes competitive reviews, backlinks, and a comprehensive keyword survey.

Key Features:

• To have an accurate view of the rank in question or several other particular keywords.


• Competitive benchmarking


• Keyword and backlink analysis


• Physical assessment of the site as well as identification of the technical SEO elements

Moz Pro

Moz Pro is a set of SEO tools with rank tracker being one of the most essential tools. Rank Tracker provides Moz’s users with information on keyword effectiveness for the site and its changes through time. Moz also provides information about your competitor’s ranking and assists with new keyword suggestions.

Key Features:

• Search engine keyword rank analysis


• Competitor analysis


• SNIPPETS, ADS which are among the most visible of the SERP features


• Reports, Cognos reports with pie charts, bar graphs

SERPWatcher by Mangools

SERPWatcher is an easy-to-use rank-tracking software which is offered by Mangools. It has a clear interface whereby several categories allow the tracking of your website’s keyword position on Google. SERPWatcher is useful for small and medium companies that require an effective tool with not a great deal of sophistication.

Key Features:

• Easy-to-use interface


• Daily rank updates


• Keyword tracking for multiple locations


• Detailed ranking history

Rank Math

Rank Math is an all-in-one WordPress SEO plugin with one of its tools being its rank tracker. It links with your site nicely to monitor keyword positions from right within your WordPress control panel. Rank Math also has features that give information on the SEO status, and the necessary improvements needed on the website.

Key Features:

• WordPress Integration


• Keyword tracking also from the convenient dashboard


• To any given web page, on-page SEO optimization suggestions


• Built-in advanced SEO tools

Ubersuggest

Another tool that can be quite useful is Ubersuggest – it’s made by Neil Patel and is ideal for novices. It defines keywords that users enter on search engines, as well as a general analysis of your site’s SEO results. Competitive analysis, backlink analysis, keyword analysis are also provided by Ubersuggest.

Key Features:

• Keyword rank tracking


• Competitor analysis


• Backlink monitoring


• SEO audit tool

SERPstat

There are several rank-tracking tools available today, but SERPstat is an SEO tool with rank-tracking features among many others. SERPstat helps in tracking keyword position in Google and other search engines, monitoring the shift in position and analysis on competitors’ strategies.

Key Features:

• Monitors rankings for keywords in Google and other search engines


• Analysis of the competitor’s business operations and a comparison.


• An SEO health checklist especially when it comes to site audits


• Keywords, as well as keyword options

SpyFu

SpyFu is well suited for competitive research and works well to monitor your website ranking on your targeted keywords while at the same time giving you perfect insight into your competitors. SpyFu also allows you to know where your keywords rank in Google and which keywords are pulling the most traffic.

Key Features:

• Keyword position measurement and monitoring
  
• Competitive keyword tracking


• Backlink analysis


• Paid search and PPC insights

Rank Ranger

RankRanger is a powerful SEO tool that is applicable for both individual customers and businesses: corporations and companies. One of them is the very strong rank tracking to monitor the keywords in Google, Bing, Yahoo and other search engine placements. It also connects with other SEO tools and possesses features for customizing reports.

Key Features:

• Multiple search Engine Friendly


• Customizable reporting


• Competitor tracking


• Data integration with another web analytics tool like Google Analytics and other tools.

Google Analytics

Google Analytics is primarily used to measure website traffic but it gives a lot of information regarding natural traffic as well as keywords. Using Google Analytics correctly tied to Google Search Console can allow you to track the organic rankings of the site and stimulate their behaviour.

Key Features:

• The collection, storage, analysis, and interaction of vehicular and user activities


• Integration with Google Search Console


• It involves tracking of Organic search performance.


• Conversion tracking

SE Ranking

SE Ranking is an SEO tool that provides SEO services and one of the services is rank tracking services. With its aid, you can choose keywords, comprehend the competition, and create a report. SE Ranking is appropriate for every type of company, and it provides a ranking for local and international keywords.

Key Features:

• Track the ranking of keywords for the specific country


• Keyword position updates daily


• Competitor tracking


• Keyword research and analysis

AccuRanker

AccuRanker is a fast, accurate rank-tracking tool with outstanding performance. It provides information about the keywords you want to use in your website and provides you with constant updates on your SEO rankings. AccuRanker provides data about positions, search occurrence as well as competitive analysis.

Key Features:

• Real-time updates


• Supports all search engines and location


• Competitor rank tracking


• Customizable reporting

Crawlability

Another great but not very famous SEO tool is Crawlability which helps check the rankings in Google. There is an opportunity to track positions by keywords, monitor the competitors, and check SEO audit results in a short time.

Key Features:

• Keyword rank tracking


• Competitor analysis


• Site audit features


• Backlink monitoring

BrightLocal

Since BrightLocal specializes in local SEO, it is perfect for a business that would want to monitor the outcome of their rankings in Local search engine outcomes. Some of the key features offered by it include local rank tracking, citation tracking and review monitoring, which are relevant for business with local clientele.

Key Features:

• Local rank tracking


• This involves tracking and monitoring the number of citations of an article alongside the number of review times.


• Detailed local SEO reports


• Competitor analysis

Keyword.com

Keyword.com is one of the most uncomplicated and efficient rank trackers capable of showing you your keyword position in real time. It shows you the stats of your keyword and then you monitor your standing in different search engines instantly.

Key Features:

• Keyword rank monitoring in real-time


• Works with several search types


• Customizable alerts


• User-friendly interface

Positionly (Now known as SE Ranking)

Positionly, which is now a part of SE Ranking, is a tool that was created to enable businesses and SEO specialists to monitor their website positions. It provides updates on a daily and weekly basis, keyword reports and competitive analysis.

Key Features:

• Can work with multiple languages and countries


• Records rankings for both the mobile and desktop version


• Detailed reporting features


• Competitor analysis

Advanced Web Ranking

Advanced Web Ranking is an SEO tool that can be utilised to track, monitor and analyze the ranking of sites. This tool lets you focus on your keywords across multiple search engines, and the Keyword Difficulty tool gives you detailed reports on keywords, their effectiveness, and positions.

Key Features:

• It tracks its rankings on search engines including Google.


• Identify competitors and key suggestion


• Customizable reports


• Historical ranking data

Rank Tracker by Link-Assistant

Like many other tools, Rank Tracker comes to you from Link-Assistant and is aimed at helping you track your website’s keyword ranking. It gives more specific information on search ranking, keywords and their difficulty level, and some of the rich features of SERP. Rank Tracker is especially helpful to users who deal with large amounts of information.

Key Features:

• Monitor rankings of the primary search engines


• Submissions include word suggestions to describe key points in the reported computer malfunctions.


• To be more precise there are four main methods in this work: they are keyword definition, site map analysis, keyword analysis, and difficulty scoring.


• Connect to Google Analytics

Keyword Tool.io

Keyword Tool.io is primarily a keyword tool that also, however, gives you the possibility to monitor the ranking of specific keywords. It provides a rich list of long-tail terms and can monitor how these terms are doing on Google.

Key Features:

• Long-tail keyword generation


• Keyword rank tracking


• Fully supports multiple languages and countries


• Competitor keyword tracking

Conclusion

Owing to the fact that there is an overwhelming number of SEO tools in the market, clients looking to track their Google website rankings will not lack options. It is apparent that every company, be it an SMB, an agency or an enterprise, will find a tool that suits them. All the tools listed above, including free access to Google search console and maximum paid platforms Ahrefs and SEMrush, allow you to accurately assess your website’s activity in Google.

With one or many of these tools, people can monitor ranking, study competitors, find new keywords and enhance SEO strategies. The main point is to track your position constantly, make changes to your SEO strategy, and track your competitors.